Got asked by my contact at Universal Music Group to design a logo for his record label. The original logo is below he wanted a new logo that carried the theme of “two tone” he also wanted the logo to be more obvious is a record label.
Original TuTone Ent. Logo
1.
Number shows the first ideas I came up with. I went for a more abstract approach by using the number 2 to show “two tone”. I also shortened the logo by just using “TT” in stead of the full name.
2.
Client said just to keep it simple so I introduced back the full name of the company into the logo design. I had to think how I can express the idea of two tone within the logo in the form of colour or size/width of the text. Below are some of the ideas I came up with.
3.
Out of the three ideas above he liked the first one. He asked for the star to be removed and add a vinyl arm where the “O” is to relate it to music. As you can see from the main image I drew up different styled vinyl arms which I placed in illustrator and vectorised to see which one worked best.
4. The fourth logos on the A3 sheet above are the ones with the record arm placed where the “O” used to be. Below are three that stood out well.
Final Logo
Out of the three logos above he liked the last one. I animated the record so it spins click the image below to view the flash version.
KudzD 
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