Tuborg Beer Packaging


This is a response to a brief set by YCN. You had to create a brand awareness for Tuborg Beer promoting their strapline “LIVE UNLEASHED”.

My idea was a limited edition white beer bottle that you can scribble/draw on that is available at major festivals around the world. People are able to record their memories or things about that particular festival and at the end of the festival they can take it home and keep it as a souvenir. If that particular bottle becomes personnel to a individual they keep it thus reducing waste.

COPYRIGHT – KUDZAI DYIRAKUMUNDA 2011

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