I like this logo because it was bold and simple which stood out from the shop window. The choice of colour also made it more visible if it was black it would have blended in with the shop. The logo is a sans serif typeface making it less formal.
The main thing that attracted me to this image was the vivid and high contrasting colours for example the flat blue background and the pink face. The image looks like it has been created using various media for example Photoshop or traditional techniques.
I like this image because of the high contrasting colours that are over lapping each other. The expression on the characters face also tells me that this image is meant to be joyful. I think the designer sketched out the design on a piece of paper then refined it using Photoshop.