Archive for the 'Typography' Category

Book Design

Pictures from my Innovate Consolidate workbook which I designed and made.


















Innovate Consolidate : Clever Little Mouse

Clever Little Mouse

This was a University set brief when in groups your meant to create a solution for a problem that exists.  In my group we decided to create a solution that helps out ICT Professionals in dealing with stress by equally distributing the work amount.

Our Final outcome was a System called “Clever Little Mouse” which will help in controlling stress. Below is how it works.

Clever Little™ Mouse is one of our stress measuring peripherals for use with the Clever Little™ System. It can measure 3 different indicators of stress of the user.

TEMPERATUREWhen a person gets stressed, they go into “Fight or Flight”, this means that the blood moves from their extremities to their torso and central organs. As a result the temperature of their extremities (such as their hands) will reduce. The lower the temperature of their hands the more under pressure a person is.

FORCESomeone under pressure is more likely to move erratically and use more force in their inputs. By measuring the force of their movements and button presses on the mouse, the higher the force, the more under pressure the user is.

GRIPThe more pressure applied by the users grip, the more under pressure they are.

Mouse Design

My main role in the project was to design the actual mouse below are the developments I went through.

I started of by researching the different sensory areas on our hands so  can design a mouse that will maximise the contact area of the palm.

After that I done some rough sketches of different mouse designs that we might potentially use.

Everyone in the group decided and they liked the last sketch.

The next step was to make the sketches into vector line drawings in Illustrator then transfer them into Cinema 4D so I can make it 3D.

I used Cinema 4D to create an actual 3D model of the mouse to see how it would look and everyone was pleased with the outcome. Lucky enough at my University I found out they have a Rapid Processing machine that allows you to make 3D models of anything from Cinema 4D. Even though the mouse itself won’t be working its good to have something that will show what it could look like is produced.

The images above is what comes out of the Rapid Processing machine an actual 3D model from the Cinema 4D rendering. As this was my first attempt I messed up the ratio settings in the program so it came out smaller then it should be.

I finally got the mouse correctly scaled and it came out better than I thought considering this was my first time using this method.

I also designed full editorial pieces below.

Double page spreads


Clever Little brand logo and website designed by ( Andrew Talbot )

Clever Little Program Interface and Packaging designed by ( Jon Cleave )

 All work copyright : Kudzai Dyirakumunda, Jon Cleave, Andrew Talbot, Peter Smart

To see how we worked and our methodology please visit this site


London is a city of tribes each calming a portion of the capital.

Jessie J – “Who You Are” Release Posters

I was more than excited to work on this project more than any other one because it was for an emerging star Jessie J. I was briefed to design a double sided poster and postcards for her album release on 12th April (USA). I was briefed on 7th of March and they wanted designs the next following day because of the time different it gets pretty hectic handling my University work plus freelancing on the side as well luckily enough I have figured out a way of working that I get both things done in time.

Below is the copy I had to include on the two different posters.

IMAGE: Album cover link below
Jessie J Debut Album Who You Are
Includes the #1 International Smash “Price Tag” feat. B.o.B.
LOGOS: Lava Records / Universal Republic

I didn’t really have any restrictions on this brief but on one side of the poster it has to concentrate on her lips. I also got sent a file of different pictures they want me to work with and see which one works best.

Poster Side A

Above are various ideas I came up with for Side A. I concentrated on then album cover as the main focal point to grab the attention of the viewer looking at it. In total for Side A I sent Universal about 10 different variations to choose from so they have a wide variety. They chose the one in the top right hand corner to choose as Side A, Its the most one that is balanced well the oversized image and the block sans serif typeface used work well.

Below Is the final for Side A that they picked.


Poster Side B

For Side B they asked me to concentrate on the different lip images they sent me of Jessie J including the same copy text they sent me for Side A.

For Side A I placed the various lips around a central image. I could have manipulated the different images of the lips together but I didn’t want to loose the detail within each lip. I also sent them about 10 different variations to look through after that they told me they wanted to scrap the idea of using the lips (ARRRRGGGGH!!). They sent me new pictures to work with and they wanted the different comps the next following day. I remember i didn’t have any sleep that night because I had to hand in my Draft essay for my dissertation ( HARD TIMES ) that day aswell.

These posters are the new ones I had to design. Because the poster is going to be double sided with side b printed on one side , I designed Side A so that it looks different to Side B. Side A looks more lighter and not as dark as Side B. From the different comps I sent them they liked two of them instead of one you can see them below.

Side A Final’s

These are the two final posters they choose after some alterations of the text and layout. My favourite one has to be the first one because of the Jessie J logo I redesigned to give it that “glass look”. It works really well with the full bleed image and text placed on the fotter of the poster.

Close up of the glass logo design.

When Im working with posters and text I have released that they both have to connect and compliment each other so it looks like one uniformed piece of work rather than two different items and also get the message across.


Big City, Bright Lights

A personal piece  titled “Big City, Bright Lights”. The image behind the text was taken by the River Thames in London out of focus using a Nikon D40. The thin typeface works really well with the background and the extra kerning between the letters

Bournemouth Students Porn Movie (Prank) – Final Postcard Design


The two images are the front and back of my final postcard design. On the back of the postcard it has the a paragraph that shortley explains the news article so people know it was a prank and nothing happened. Before the colour was blueish So I Changed it to resemble the colour of skin adding to the connotation of nudity in a subliminal way. The colour also makes it look like it was taken at the back of a alley in the red light district of London Soho. What I also like about it is the lighting and shadow on the wall facing away from the stencil creating a perspective. The only edits I have done to the photograph is the colour and cropped it part from that its original since it was taken. I could have sharpened the image and got rid of the graininess but it really goes well with the whole theme of being in a back alley.

Bournemouth Students Porn Movie (Prank) – Postcard Part.1

This was a University set brief in collaboration with Massey University in Wellington, New Zealand. We had to typographically design a postcard on a news article that happened in Bournemouth. The headline had to be designed so it shows the topic,the event and location. Because the Postcard will be seen by University students in my age group I have to choose a story that will engage with them. Its a good thing the main viewer is going to be students because I think students are more open to anything rather than a 40 year old or a Child.

Above is the news article i choose.
News article source

The main reason why I picked this particular article is that the end user/viewer will be students and they probaly would find it amusing that University students would do such a thing when they should be studying for their degree.

Design Objectives

My Objectives are to design a postcard that is clear and easy to read. I will not go for the obvious choice and use sexual connotations becasue I think the headline is strong enough to stand by itself. The word “Porn” needs no explanation everyone knows what it isso i will not concentrate on this idea.The main thing i will need to work on is how to communicate the headline in a effective manner that supports that supports it.


Idea 1

Main headline is in bold with a one colum grid structure. Put the word “student” in red to try take some attention off the word porn.


Idea 2

Typographically I wanted the postcard to resemble movie posters so I used a bold tall sans serif typeface for the headline. I stylised the word “porn” becasue if i down playing it to much might make it look insignificant. I used a different typeface for porn to add depth to the postcard and a contrast between the two different typefaces.


Idea 3

Made the word porn smaller to down play it. Making it smaller between the larger letters makes it look seedy and underground. I like the tallnes of the whole image like its on the side of a building or something.


Idea 4

With this idea i totally flipped reversed it and made the word PORN the main word. I did this so it draws the viewer in first then they read the smaller black lines and understand it was just a prank.

Final Design Development 

Out of all the designs i did I liked number 1 the most becasue of the two different typefaces used. I was happy with the text layout and how it looked on the page. Becasue the original story was projected on to a building I had the idea of projecting my postcard design on to a surface so it links back to the article. it also adds another dimension to the postcard not just making a flat print out from InDesign.

Laser Cut stencil for projection.


The images above are the first ones i tried out with a torch shinning through the stencil i made. The images with the brick wall in the background where not suitable becaue the wall is a “image”. I liked the other ones but they did not look like they were projected on to a surface so I had to take more photographs.

The reason why these images are different in colour with the first is that i used a LED light rather than a standard bulb wich gave it the blueish tint. With these images I thought about how I would photograph the stencil to show that its being projected. I prefer the ones that show the corner of the room becasue it illustrates two surfaces meeting and people know that its a projection rather than a edit in photoshop our a stick placed on the wall. It also adds a perspective.

The Image Above is the one that I chose to use for my final postcard. I like it becasue a bit of the stencil is is projected on one side of the wall and the rest is on wall facing the viewer. The corner of the wall relative to the stencil reinforces depth lets the viewer know its really being projected on to a wall.

Countinued click Here

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